On Page Optimisation

Making it easier to understand exactly what the content of your pages are about is critical to being found within a huge mount of competition.
Clever algorithms are now very good at defining a well presented version for the benefit of a visitor and not one that has been created for high ranking purposes only. Stuffing keywords, or measuring word density is something of the past, it is down to content quality and that is something we understand.

Conversion is also critical, what's the point of having lots of customers if they don't buy. We have spent considerable time working on such things.

The phrase "Content Is King" has been bantered around for years now and it holds as much importance now as it is did then for search engine optimisation when what happened on a page was the only way to get high results. But this is where knowledge and practice part. Few understand or are prepared to put in the time and effort that equates to a site with quality. Shopping cart versions are particularly prone to this, advertising the same pictures and descriptions of products that countless others are also doing. On page optimisation, (or what happens within your site) should not be taken lightly and here at FOKM we certainly don't.

It is more about what you are saying and what your content means rather than matching keywords. Semantics plays a big part in Google's algorithm and F.O.K.M. has a sound understanding of the importance of this. We will analyse every section and help you decide what has a value to the user and what does not. 10 quality pages has more value than 100 that use regurgitated content or product descriptions. Ensure that the correct url's, title tags and alt tags are used to correctly represent the subject to increase the chance of ranking, even before anyone links to you. Carefully worded text can make a huge difference. It really is not about stuffing keywords into a series of a paragraphs and in fact there is doubt that density actually plays any positive part anymore. But what is true, is that a search engines needs to understand the subject matter, so ensuring that everything represent your chosen topic are still essential at the same time providing rich content to your visitors.

The Basics

  • 1

    Ensuring that what you are presenting to a visitor is unique and more than boiler plate text is critical. The days of borrowing content from other sources has gone, we will advise to ensure your pages gain a high trust rank and semantics play a part.

  • 2

    How each section connects to each other not only helps your visitors navigate, but assists spiders find their way around. Being able to find each page and relate this to your topic is an important part of gaining trust..

  • 3

    Getting these right can be one of the most effective processes. It assists visitors but also helps algorithms understand the subject matter. Description and alt tags are also a consideration, but must be correct and not over done.

  • 4

    Apart from "image search", how your media is named and presented adds to the value of the content. Of course overoptimisation can happen here also.