F.O.K.M Blog: News and Digital Marketing Opinion

Keep up to date with new within F.O.K. Marketing

Read the blog posts below for opinion on all things related to digital marketing.

  • April 9, 2019

    Why Website Security Is More Important Than Ever

    For many businesses their website or “online Property” can be key to its profitability and be the main point of presence to their customers. Anything that illegally interferes with that can not only be expensive to repair, but can create a headache trying to regain customer trust, especially if key data has been accessed.


    February 26, 2019

    Moz, Identifying Spam Links

    An interesting article recently appeared in the Moz blog, Detecting Link Manipulation and Spam with Domain Authority.


    February 25, 2019

    Ahrefs Links Study

    So ahrefs have completed a study to see if links from pages that have traffic more valuable than pages that don’t, assuming that each page has the same URL Rating.
    Tim Soulo went to a lot of troublr to try and make things equal, and was always keen to explain that they couldn’t measure the traffic exactly. Tim had to guess the amount of traffic using ahref data, and also couldn’t measure the amount of click throughs.


    February 6, 2019

    The New Coverage Report

    It often takes a bit of time to get used to Google’s update of what was Webmaster Tools and now is called the Search Console.


    January 29, 2019

    New Search Console Due In March Says John

    January 25, 2019

    Mini Audit After 4 Years Away Embarrasing

    My last post commented on how no posts had been added to the blog since 2015, now I want talk about other issues within.


    January 22, 2019

    Last Post Dated 2015, That IS Fresh Content Right!

    So I write the title with a tongue in cheek attitude, how does some guy who says he know SEO and believes in strategy, not post a single thing on his blog since 2015? Well yes, that is me LOL.


    March 16, 2015

    Searching For Those Supporting Solutions: Right or Easy?

    During the infancy of the web those who wanted to discover how to rank for their chosen keywords, would join certain webmaster forums and do a bit of searching on the web and very likely there would be simple solutions


    March 10, 2015

    So You Are A Web Designer And You Want To Offer A SEO Service

    For many companies this does make financial sense. and satisfies the client’s needs. Unlike the single premium for developing a single website, SEO commands a regular monthly income which is certainly better for cash flow, but is it really an easy service to deliver? (more…)

    Mobile Friendly Websites Are No Longer A Consideration But Essential To Rank

    For years now we have been reminded that more people are using mobile devices to access the internet and get ready for the day that numbers will overtake desktop and laptop access. Well that day passed some time ago to the point that for many niches designing a mobile site first should be the priority, rather than the other way round. (more…)

    January 2, 2015

    So This Is The Plan For 2015

    We have tried this several times over the last few years, but something has always got in the way of training and supporting others outside of our own internal projects. the challenges has been around the huge amount of time and trust issues regarding selling any SEO service. Many companies just accept a high drop off, and spend time attaining new clients. So long as their new customer equals those leaving, then that is a result and employ sale people to deliver to new recruits. (more…)

    August 7, 2014

    The Consultant I Am Or Am I?

    If you intend to do some private work for clients it is always important to pay attention to how to describe the work you do. I am aware that a lot of my work can be described as consultancy, as it involves helping others understand my speciality. But I have chosen to use the term Mentoring as I believe it is more accurate. Let me explain why. (more…)

    Getting Your Work Space Right

    Most of my clients know I spend quite some time in Spain each year, where I continue to work, within a completely different environment to being in an office all day. The truth is, most productivity occurs outside of the office, free of phone calls and emails which can be destructive to time. (more…)

    July 15, 2014

    Injuries Whilst Using A Computer

    You would think it would be a totally safe career. to sit and work on a computer all day. No lifting, no machinery, look after your eyes and do some exercise regularly and things would be OK. But in the last 10 days, I have suffered an injury directly related to constant use of a laptop and never knew the risks. (more…)

    February 27, 2014

    5 Tips For Better Logos

    When designing a logo, it’s important to consider the function it serves: while attractiveness is important, it certainly isn’t everything. A logo must accurately represent a company whilst taking brand values, image, history and target audience into account. Keeping all these things in mind at once can be difficult for any student. Here are five tips to get you designing better logos in no time: (more…)

    February 26, 2014

    Top 5 Ways To Make A Start At Twitter

    Twitter has been holding its own in the top five social media networks for some time now. But it’s come a long way from its early beginnings. Whether you’ve been on Twitter a long time or are new and looking to break out with a great start, there are some things you should know first. (more…)

    November 10, 2010

    Getting Your Reputation Right

    Another superb session from Pubcon Vegas, dealing ensuring your strategy for Google reputation is high on the agenda when it comes to better rankings. The session started with Andy Beal of Marketing Pilgrim, with specific information on how to test your site for your brand name as a keyword. (more…)

    November 9, 2010

    Doing Your SEO, All In House

    The first session on the Pubcon after the keynote speaker was about in house SEO. Clearly when working in larger organisation, that do development, design, graphics, social media plus all other traditional marketing, it is very easy for this to be pushed down the priorities. This session discusses the difficulties that specialists have in keeping SEO at the top of the priorities and and how all other functions should fit in with it. (more…)

    October 6, 2010

    Pub Con 2010 Las Vegas Seminar

    We were disappointed that we did not make Vegas last year at Pub Con seminar run by webmaster world. But this year is different and on the 8th November we get on the flight to go to Vegas. (more…)

    Google Caffeine All Ended August

    Of all the Google updates this has been the longest, although this was not really an algorithm change it was a complete rewrite of the search indexing system Google uses to deliver results. They now claim results will be 50% fresher and much quicker than before. (more…)

    September 8, 2010

    Why You Can’t Promise A Number One Spot

    In life you normally expect to get a guaranteed service for an agreed price, unfortunately is not as simple as that. So for this newsletter I want to give some reasons why no one can promise a number one spot, even though number one is the goal you are constantly aiming for.

    The Answer To Future Marketing?

    I am classic car enthusiast and purely by accident I noticed a photograph in a recent classic car magazine (Practical Classics Feb. 2008), which showed the high street of my hometown (Stockton on Tees), back in 1965. The question of the photo was this, “spot the foreign car”. From about 100 shown on this photo, we were only able to find one vehicle made outside of the UK, and in this case it was a Volkswagen Beetle. (more…)

    So What Is SEO (Search Engine Optimisation)

    It is often easy to forget that others not in the same business just don’t get the lingo, “Just what does SEO mean?” and whilst I often get passionate about this subject, I sometimes forget there are many that have yet to discover what this essential digital service profession is all about and why it is becoming the most important profession for digital businesses. (more…)