Google

The undisputed leader of the search engines, Google has defined the technology of search. Such is its popularity, in many countries Google delivers mores searchers per day than all the competition put together. It is for this reason that google is seen as the biggest opportunity in internet marketing

Yahoo

A popular second place, Yahoo is still the favourite search engine for many, especially in the USA.

 

Yahoo offers more than just search, with popular directories news and weather and related internet services such as Kelkoo. Yahoo was one of the first search engines and managed to make itself into a popular search engines early on.

MSN / Bing

Although owned by Microsoft, the MSN search engine has had to reinvent itself to keep up with the might of Google and Yahoo, even though their search engine is directly available through internet explorer which comes with every Windows operating system. Bing is the current invention which has replaced Live.

Using search engines to find results

Probably the most important invention to compliment the internet has been the search engine. Without the ability of search, no one would be able to find the information, services or products they are looking for and would seriously reduce the resource ability of being online.

Google redefined search when it introduced its page rank technology and focused on quality searches rather than the adverting on the home page. Even now, Google operated a very simple search box on what could be described as the most expensive real estate on the net.

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Originally search engines were nothing more than a directory, where the search results were based on the information entered in to the directory rather than real search technology we know and take for granted today.

Algorithms are constantly being altered and improved to ensure our search experience improves to the point it is now rare not to find what we are looking for on the first page result.

It is estimated that less than 20% of people would ever go to the second page of a search results and less than 5% would ever go to the third page..

Millions of pages of web content is added to all these search engines every day, so it is no surprise that in order to deal with this huge amount of information, the technology that drives search must be constantly improved.

This often means that old dormant website's get left behind as new more exciting, more informative sites appear and improve the web experience for its visitors.

Search engines are now the most popular point of call to find businesses, entertainment and in fact just about anything we need to live our busy lives in the 21st century.