on page
optimisation

unique content
(fresh and original)

Ensuring that the content you are presenting to a visitor is unique to your website is a critical factor for successful in on page optimisation. The days of borrowing content from other website's has gone, we will advise on content to ensure search engines give your pages a high trust rank.

internal linking
(structure)

How each page links to each other within a website not only helps your visitor navigate, but helps search engine spiders find their way around your Internet presence. Being able to find each page and relate this to your website is an important part of search engine optimisation.

title and meta tags
(off page)

Having the correct title tags can be one of the most effective on page search engine optimisation processes. It assists visitors during a search but also helps search engines understand what that particular page is all about. Description and alt tags are also a consideration.

More On Page

The phrase "Content Is King" has been bandered around for years now and it holds as much important now as it is did then when on page optimisation was the only way to get SEO results.

But this is where knowledge and practice part. Few understand or are prepared to put in the time and effort that equates to a site with quality unique content. Shopping cart website's are particularly prone to this, advertising the same pictures and descriptions of products that countless other sites are also doing.

If you wish to stand out from the crowd, you need to be unique in how you represent your products and services.

On page optimisation, (or what happens within your site) should not be taken lightly and here at FOK Marketing we certainly don't.

We will analyse every page and help you decide what has a value to the user and what does not. 10 quality pages has more value than 100 that use regurgitated content from other website's or product descriptions.

We will ensure that the correct url's, title tags and alt tags are used to correctly represent that page of content to the search engines to increase the chance of ranking, even before anyone links to you.

Carefully worded text can mae a huge difference.

On page optimisation is not about stuffing keywords into a series of a paragraphs and in fact there is doubt that keyword density actually plays any part in search engine optimisation anymore..

But what is true, is that a search engine such as Google needs to understand the subject matter of that page, so ensuring that header tags and content represent your chosen search terms are still essential at the same time providing rich content to your visitors.

Many SEO companies charge an initial fee for on page optimisation, we choose to do it as we develop the site and in most cases will be part of your fee.