Link Building

Ethical Linking Practices

Out of all search engine processes, link building is where most go wrong an ending up doing more damage than good.

The first thing to understand is that the main search engines all measure links in different ways and what works well for one search engine may have a negative impact on another. Google have led the way for years now with their page rank formula that ranks a web page based on the quality of links to it.

Many search engine optimisation companies believe page rank is the critical ingredient to SEO and nothing else matters, and will buy links and do nothing more than buying links which is an unethical practice.

Links need to have a purpose for the visitor to have the greatest effect and we constantly work to provide this ethical process.

Of course the first target is to have a website that others would want to link to and will offer a value to their visitors.

Your site will never be banned from black hat techniques.

 

We don't offer a link building service as a stand alone option it must be part of a full search engine optimisation package.

Companies selling links or link building services do not have have a relationship or ownership of your site. Their aim is to only provide links. This uncontrolled process often leads to sites being banned and taking months to be re listed if at all. Companies from India have a poor a reputation for this.

Link building should be gradual and natural where relevance is the essential ingredient.