We do a lot of “in house” projects and Leasbam is one of the latest lead generation sites we have developed that has now gone live. This project was conceived over a year ago and with funding from Business Link was published to web around July 2009. Now a good 6 months later there is sufficient traffic to justify charging for the service.
Customers are drawn to the service, because it delivers several quotes from filling in one form and the prices are presented in a way they can compare, as well as look as previous feedback and vehicle supplier details. The car lease suppliers are drawn to Leasebam, because the cost of receiving a lead is considerably cheaper than doing it themselves. Some sources claim it can costs £200 to gain a customer in the motor trade, so even with a poor conversion rate, Leasebam will cost only a fraction of that, making the service a no brainer for contract hire companies needing more business.
This type of site, requires a huge amount of SEO and constant work to deliver customers and is more likely to do this with specific search terms, rather than the basic “car lease” generic terms that attract window shoppers. Most people, who are looking for car lease, know what they what in terms of makes and models, so the research prior to the sites creation was critical.
There are other projects in the pipeline and as they are delivered, we will update with our news section here at FOK Marketing