It is a usual name and I suppose related as to giving its searchers and energy boost, but Caffeine is the name for Google newest search engine. According to Matt Cutts, Google’s software engineer, to the searcher nothing will look any different and it will not deliver different search results, it is what happens within that is changing. The question then is, if it looks the same and does the same, why change its name? Or in fact will this name be present on the Google search page?
The changes are related to speed. How fast is delivers results and how fast it indexes new data? We have been told that searches will not be affected but us search masters cannot see how results can remain static after such a huge change. In better words, a website that cannot be spidered quickly may find itself being thrown out of the SERPS. As pages are indexed quicker, then surely search results will alter as new links and new content is found.
We are sitting here, thinking remove all java script all videos or anything that will slow down the Google spider or suffer on Google. For those bloggers out there, this could be good news, ensuring your content is found straight away must be good for them. Here at FOK marketing we have found certain news items on our blogs being found by Google in minutes and now we know these were probably trial algorithms.
It si possible that is some of the technology is already there, that the impact is smaller that we are expecting, but Matt Cutts has stated that Caffeine will not be launched until after Christmas and then only one data centre as a full roll out.
One ting is sure, that Google data centre will get some usage as SEO gurus around the world will be tapping in to compare search results.