There comes a time in all businesses where there is a need to revaluate what the priorities are, in order for there to a clear successful path, both for the business and its clients. FOKM has recently had to do this and came to the conclusion that it no longer is in a position to offer consultancy services, where time is taken away from it’s office. We have in the past delivered SEO services though other brands, going forward, our specialities will only be delivered via FOKM.
There are so many exciting projects forth coming and with a new concentrated effort on lead generation through our larger sites, something had to give and consultancy, as well as a few other projects are, at least for the time being, not being offered as a separate service to the main core businesses.
The SEO training programme set up last year, will now be re-launched, as we constantly have communications from smaller businesses that just cannot justify or afford the cost of an SEO campaign, where their local markets are not large enough for a reasonable return from the investment. As you know, we always give clients honest advice and we we don’t think you will get a return on your investment, we will tell you so. Often the solution is for that small business to do their own SEO in house, so we offer SEO training for these situations. This training will occur at the Wilton Centre near Middlesbrough, easy to get to from most locations in the North East.
There has always been demand for this training, but previously other priorities meant we did not have the flexibility to set key dates in the diary that matched those wanting training, we now intend to get this right with regular monthly dates planned.
As we mentioned earlier, lead generation is key to the FOKM core business (again for those where their own SEO campaign by themselves can be too expensive). Leasebam the car lease lead generation website is going from strength to strength and with new projects planned that include skip hire, mortgages and solicitor leads, (and a whole load we cant mention here) you can see there is much growth planned.