There is a tradition at the Vegas Pubcon to hold an initial networking event the night before the seminar starts for real and last night was no exception. On arriving, it is clear many have been here before and start the night catching up with older and newer news. When it settles down, there are opportunities to mix and meet new people, find out what they are doing and share thoughts and ideas and with beer in the hand.
People I met ranged from someone who has started a network of 75 intro branded sites, to on page marketing consultant, a lead generation company in Spain for the education sector an a Google reputation specialist, which is right up my street.
Google reputation is critical for good sustained rankings, so to find out that 95% of what I do is just what others are doing, was good news, but it was the 5% that was the most interesting, and how external links strategies have changed recently. In short it was where the outgoing links went to, with authority sites now being just too common. Linking out to good sites, which are different to the norm, is good providing it directly relates to the subject matter in hand.
The pan is to do some blogging as it occurs, some after the event, I won’t be revealing everything, but hopefully some information that will be useful.