http://www.fokm.co.uk/news marketing news online from FOK Thu, 04 Aug 2011 05:16:07 +0000 http://backend.userland.com/rss092 en There comes a time in all businesses where there is a need to revaluate what the priorities are, in order for there to a clear successful path, both for the business and its clients. FOKM has recently had to do this and came to the conclusion that it no longer ... http://www.fokm.co.uk/news/fokm-revaluates-its-priorities/ Another superb session from Pubcon Vegas, dealing ensuring your strategy for Google reputation is high on the agenda when it comes to search engine optimisation. The session started with Andy Beal of Marketing Pilgrim, with specific information on how to test your site for your brand name as a keyword. ... http://www.fokm.co.uk/news/google-reputation/ The first session on the Pubcon after the keynote speaker was about in house SEO. Cleary when working in larger organisation, that do development, web design, graphics, social media plus all other traditional marketing, it is very easy for SEO to be pushed down the priorities. This session discusses the ... http://www.fokm.co.uk/news/in-house-seo/ There is a tradition at the Vegas Pubcon to hold an initial networking event the night before the seminar starts for real and last night was no exception. On arriving, it is clear many have been here before and start the night catching up with older and newer news. When ... http://www.fokm.co.uk/news/first-networking-event-and-google-reputation/ Often Google is referred to as online real estate, their homepage being deemed as the most valuable in the world. The same reasoning works well with each individual search term, with the first page of Google being the most lucrative peace of online real estate you can own. Unlike the ... http://www.fokm.co.uk/news/the-first-page-of-google/ We were disappointed that we did not make Vegas last year at SEO  Pub Con seminar run by webmaster world. But this year is different and on the 8th November we get on the flight to go to Vegas. This is the biggest show on earth when it comes to ... http://www.fokm.co.uk/news/pub-con-2010-las-vegas/ One of our latest customer is IhMotorhomes who felt they needed more exposure when their potential customers search for motorhomes or campervans. We have been working on the site for 3 months now and can proudly say  site has come from no where to the first page for Google for ... http://www.fokm.co.uk/news/working-with-ihmotohomes/ Of all the Google updates this has been the longest, although this was not really an algorithm change it was a complete rewrite of the search indexing system Google uses to deliver results. They now claim results will be 50% fresher and much quicker than before. The shear size of ... http://www.fokm.co.uk/news/google-caffeine-all-ended-august/ In business you normally expect to get a guaranteed service for an agreed price, unfortunately is not as simple as that with SEO. So for this newsletter I want to give some reasons why no one can promise a number one spot, even though number one is the goal you ... http://www.fokm.co.uk/news/why-you-cant-promise-a-number-one-spot-on-a-search-engine/ I am classic car enthusiast and purely by accident I noticed a photograph in a recent classic car magazine (Practical Classics Feb. 2008), which showed the high street of my hometown (Stockton on Tees), back in 1965. The question of the photo was this, “spot the foreign car”. From ... http://www.fokm.co.uk/news/seo-the-answer-to-future-marketing/