Before you decide that search engine optimisation is for you a consideration should where your market is, is it international, national or local. Take car showrooms for example, there is an argument that some people will travel some distance to get the right car for them, so optimising for national search terms might be an option. However the work and time required delivering national car related search terms is considerable and of course will cost more and in many cases the rewards would not match the cost. If you are however a specialist car retailer and the vehicles you sell have a demand beyond supply, you could find national SEO as a very attractive option.
In many businesses however staying local is just not a big enough market and the internet can take that business to a national level. For others though, being local is what the business is all about, say a restaurant or local DIY shop.
We always research the market share before entering any SEO contract and if we do not think the market is big enough to give a financial return we will say so, even if it means not getting the business.
FOK Marketing loves dealing with businesses based in the North East because there is an opportunity to meet, to understand ho each of us works. We also find that it is easier to build a relationship of trust when there has been at least one meeting face to face.
As a business on the North East register with a 5 star rating, you can be assured of a professional and transparent service.
