It has been out for a few weeks now and the new Google design has been stated as a success by most people I have spoken to. Google has always tried to deliver uncluttered results and its homepage is still probably the most expensive web real estate in existence, yet offers nothing more than a search box a Google design logo that changes to suit specific dates of the calendar. Unlike Yahoo that fills its homepage with news horoscopes and anything they can squeeze in, however recently Bing the new MSN search engine has mirrored Google and has a simple search page too.

But when it comes to inner pages, Google has started to add twitter comments and quiet a lot of adwords stuff, making the search results more cluttered than we had been used to. the new design offers more information, but changes in fonts and what they call the “Search Options Panel” offers more information in a neater presentation.

The challenge for Google was the sophistication of searches now being used every day on Google and hoe to represent many different options to that search result, form images, to books, and results that are related but not necessarily directly relevant. the conclusion is search results that delivers relevancy through the main page, but many other options on the “Search Options Panel” to the left.

Apparently this change has evolved since 2006 with many different designs being trialled, we presume it has been implemented to coincide with the huge hardware update called Caffeine, where there is still no confirmation that the roll out is complete across all data centres. SEO Companies are trying ascertain how this affects the performance of commercial websites and what they can do to enhance visitor experience through these changes.