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Archive for January, 2010

FOK Marketing Has Started SEO Training Again

Monday, January 25th, 2010

Previously Mark Flanighan Managing Director of FOK Marketing delivered SEO training to private groups as well some public funded projects. However during 2009, all workshops were put on hold whilst the focus was put on rebranding ICS Learning and developing large lead generation sites.

The move to the Wilton Centre (ex ICI offices Redcar) now means that seo training can resume using the excellent facilities present here. The Wilton Centre offers rooms to suit very small groups to much larger ones, within its own theatre. The beginning of 2010 has seen more changes to the SEO world with Google Caffeine and of course the gradual development of search through 2009.  This means that strategy is becoming even more important to deliver Google rankings than ever before and so training is based around the same processes that FOK marketing use with their own projects.

SEO has become so complex, that you just can’t learn everything in a day, so the course is suited from beginner up to those with web experience, looking to trade locally with their websites and wish to be on the first page of the search engines.

The day starts with the theory and on page factors, then moves on to link building practices then a practical session, to recap everything taught using real examples and the websites owned by those attending. This means the learning’s can be applied directly to their own sites.

Refreshments are included, but there needs to be a minimum of 5 people attending for a course to go ahead. If anyone is interested in the day, the cost is £110 + vat to included lunch. Use the contact form to gain more details

Leasebam Is Now Live

Monday, January 25th, 2010

We do a lot of “in house” projects and Leasbam is one of the latest lead generation sites we have developed that has now gone live. This project was conceived over a year ago and with funding from Business Link was published to web around July 2009. Now a good 6 months later there is sufficient traffic to justify charging for the service.

Customers are drawn to the service, because it delivers several quotes from filling in one form and the prices are presented in a way they can compare, as well as look as previous feedback and vehicle supplier details. The car lease suppliers are drawn to Leasebam, because the cost of receiving a lead is considerably cheaper than doing it themselves.  Some sources claim it can costs £200 to gain a customer in the motor trade, so even with a poor conversion rate, Leasebam will cost only a fraction of that, making the service a no brainer for contract hire companies needing more business.

This type of site, requires a huge amount of SEO and constant work to deliver customers and is more likely to do this with specific search terms, rather than the basic “car lease”  generic terms that attract window shoppers. Most people, who are looking for car lease, know what they what in terms of makes and models, so the research prior to the sites creation was critical.

There are other projects in the pipeline and as they are delivered, we will update with our news section here at FOK Marketing