F.O.K.M. News and Blog

Keep up to date with what is happening within F.O.K. Marketing.

  • March 16, 2015

    Searching For Those Supporting Solutions: Right or Easy?

    During the infancy of the web those who wanted to discover how to rank for their chosen keywords, would join certain webmaster forums and do a bit of searching on the web and very likely there would be simple solutions presented to help them. But with such massive change in procedures and with so much information presented now out of date, deciding what is right it much more difficult. (more…)

    March 10, 2015

    So You Are A Web Designer And You Want To Offer A SEO Service

    For many companies this does make financial sense. and satisfies the client’s needs. Unlike the single premium for developing a single website, SEO commands a regular monthly income which is certainly better for cash flow, but is it really an easy service to deliver? (more…)

    Mobile Friendly Websites Are No Longer A Consideration But Essential To Rank

    For years now we have been reminded that more people are using mobile devices to access the internet and get ready for the day that numbers will overtake desktop and laptop access. Well that day passed some time ago to the point that for many niches designing a mobile site first should be the priority, rather than the other way round. (more…)

    January 2, 2015

    So This Is The Plan For 2015

    We have tried this several times over the last few years, but something has always got in the way of training and supporting others outside of our own internal projects. the challenges has been around the huge amount of time and trust issues regarding selling any SEO service. Many companies just accept a high drop off, and spend time attaining new clients. So long as their new customer equals those leaving, then that is a result and employ sale people to deliver to new recruits. (more…)

    August 7, 2014

    The Consultant I Am Or Am I?

    If you intend to do some private work for clients it is always important to pay attention to how to describe the work you do. I am aware that a lot of my work can be described as consultancy, as it involves helping others understand my speciality. But I have chosen to use the term “Mentoring” as I believe it is more accurate. Let me explain why. (more…)

    Getting Your Work Space Right

    Most of my clients know I spend quite some time in Spain each year, where I continue to work, within a completely different environment to being in an office all day. The truth is, most productivity occurs outside of the office, free of phone calls and emails which can be destructive to time. (more…)

    July 15, 2014

    Injuries Whilst Using A Computer

    You would think it would be a totally safe career. to sit and work on a computer all day. No lifting, no machinery, look after your eyes and do some exercise regularly and things would be OK. But in the last 10 days, I have suffered an injury directly related to constant use of a laptop and never knew the risks. (more…)

    March 3, 2014

    The Downsides Of Responsive Design

    When it comes to having varieties of choices for those hungry for new breakthroughs, it has been a feeding frenzy. With the pop of new technology and its myriad of advances coming at us as fast as we can refresh a page, sometimes we forget to study the underside of that juicy-next-thing on the plate. (more…)

    February 27, 2014

    5 Tips For Better Logos

    When designing a logo, it’s important to consider the function it serves: while attractiveness is important, it certainly isn’t everything. A logo must accurately represent a company whilst taking brand values, image, history and target audience into account. Keeping all these things in mind at once can be difficult for any student. Here are five tips to get you designing better logos in no time: (more…)

    February 26, 2014

    Top 5 Ways To Make A Start At Twitter

    Twitter has been holding its own in the top five social media networks for some time now. But it’s come a long way from its early beginnings. Whether you’ve been on Twitter a long time or are new and looking to break out with a great start, there are some things you should know first. (more…)

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